The whole experience is smooth and effective for purchase conversion. After receiving content push notifications, users can read the article and tap to receive red packets of coupons, leading them to LuluLululemon’shat online store directly. They also design online campaigns for special occasions such as Chinese New Year. They take advantage of menu functions, which allow followers to directly go to the Lululemon WeChat online store for purchases and find nearby offline stores. Hence most businesses that sell on WeChat choose service accounts over subscription accounts.įor example, Canadian global athletic apparel retailer Lululemon is using WeChat Service Account and WeChat Mini Program to leverage their service for Chinese consumers. Service Accounts are also available to international businesses. They also support advanced application programming interface (API) and custom functions development, such as WeChat Pay, WeChat Mini Programs, WeChat Stores, etc.īrands that are more sales-oriented and want to offer excellent customer service to their customers tend to choose service accounts. Service accounts are more service and function focused, with all menu functions available, such as text conversations and external links. They allow you to send four messages per month to your subscribers and appear in the chat folder. Service Accounts: Service Accounts are designed for businesses and organizations to provide customer service, conduct e-commerce, and more. They allow you to send one message per day to your subscribers and appear in the subscription folder. Subscription Accounts: Subscription Accounts are designed for content-based accounts such as media, bloggers, and influencers. There are two types of WeChat Official Accounts: This is the first step to take as it allows you to create a presence on WeChat and have access to a variety of features such as WeChat Pay, which is essential for conducting transactions.Ī WeChat Official Account is a type of account on the WeChat social media platform that is designed for businesses, organizations, and celebrities to create a presence on the platform and communicate with their audience. Step 1: Register a WeChat Official Account

How to set up for your brand selling on WeChat:Īs a international brand who wants to expand and sell to China via selling on WeChat, how to start? Here are the step-by-step instruction:

This allows brands to connect with their audience and build customer relationships.īrand awareness: By having a presence on WeChat, international brands can increase their awareness in China and beyond, as users share content and engage with the brand on the platform. Strong engagement: WeChat users are highly engaged with the app, spending an average of over 70 minutes daily on the platform. The app is widely used in China for everything from messaging to shopping, making it an ideal platform for businesses looking to break into the Chinese market.Į-commerce capabilities: WeChat is not only a social media platform but also a full-fledged e-commerce platform with features like WeChat Pay and WeChat Store, which allows businesses to conduct transactions and sell products directly through the app. With such a vast user base, WeChat offers businesses an enormous potential audience.Ĭhinese market access: China is the world’s largest market, and having a presence on WeChat allows international brands to reach Chinese consumers directly.

Huge user base: WeChat has over 1.2 billion monthly active users, making it one of the largest social media platforms in the world. Having a presence on WeChat is essential for several reasons: Functions Within WeChatįor an international brand, selling on WeChat can be a great way to tap into the massive market of Chinese consumers.

It is used by millions of people in China and around the world for messaging, social networking, mobile payments, and more. WeChat is a popular social media and messaging app developed by Tencent, a Chinese multinational conglomerate. What Is WeChat and Why Does an International Brand Need It? Sell to China via WeChat Sell to China via WeChatįor an international brand, selling to China on WeChat can be a great way to tap into the massive market of Chinese consumers.

Wechat official account for foreign